uncomnprojects-hero
A branding and marketing
company built for real estate.
A marketing
company built
for real estate.
Slider

Transforming developments into destinations.

Uncomn Projects takes an uncommon approach to marketing and branding for real estate developments. We start with the data first and create a Consumer Insight Report that researches who your tenant is, what they want, and why it is important to cater to them.

Using this data, we craft a Brand Identity and then work closely with the client to incorporate the identity throughout the project.  Then we create a presence in the digital world and engage with the tenants in a way that enables them to feel a connection at first glance. The result? Our projects lease up faster and beat the projected proformas, increasing the overall return for our clients.

Providing developers with the tools
to bring your next project to life.

Providing developers with the tools to bring your next project to life.

Uncomn is a talented team of consumer authorities, design experts, marketing specialists, and real estate professionals. We seek new ways of using consumer insights and technology to create better, more cohesive user experiences.

We believe in a streamlined process with one guiding vision. Our services begin as early as the pre-development phase and carry on through lease-up and stabilization, with the type of services evolving along the way.  There is no longer a need for 3 to 5 separate teams. Uncomn Projects is the solution for a comprehensive and cohesive approach to your marketing and branding needs.

Consumer insight.

The foundation of our work is the data. Uncomn builds an in-depth consumer profile report that taps into the authenticity of the local community and overlays consumer data and trend forecasting. This profile is the foundation used to develop a brand that inspires.

  • Data mining
  • Localized insights into the area
  • Consumer profiles and attitudes segmented by generation and region
  • Coverage of trend forecasts in consumer behavior, home, amenities, experience design, and color trends
  • Market study and focus groups
Get Started

Consumer insight.

The foundation of our work is the data. Uncomn builds an in-depth consumer profile report that taps into the authenticity of the local community and overlays consumer data and trend forecasting. This profile is the foundation used to develop a brand that inspires.

  • Data mining
  • Localized insights into the area
  • Consumer profiles and attitudes segmented by generation and region
  • Coverage of trend forecasts in consumer behavior, home, amenities, experience design, and color trends
  • Market study and focus groups
Get Started

Brand identity.

We create brands that connect with your tenants and bring your projects to life. Our clients’ input is an integral part of this process and we consult with you to ensure that we create a brand identity that represents your vision for the project.

  • Naming
  • Logo and icon development
  • Brand graphics and patterns
  • Photography mood board for effect, filter, and lifestyle
  • Typography
  • Brand in action including interior space concepts
Get Started

Brand identity.

We create brands that connect with your tenants and bring your projects to life. Our clients’ input is an integral part of this process and we consult with you to ensure that we create a brand identity that represents your vision for the project.

  • Naming
  • Logo and icon development
  • Brand graphics and patterns
  • Photography mood board for effect, filter, and lifestyle
  • Typography
  • Brand in action including interior space concepts
Get Started

Websites.

The website is the center of the project’s digital presence. Done correctly, the website will drive traffic and increase the leasing velocity. We provide both custom and template options.

  • Beautiful and functional sites customized to your brand
  • Fully integrated with Yardi, RentCafe, or Entrata
  • Custom branded Google Maps integration
  • Show off your floor plans and interactive floor plan maps
  • Virtual tours and all other add-ons
Get Started

Websites.

The website is the center of the project’s digital presence. Done correctly, the website will drive traffic and increase the leasing velocity. We provide both custom and template options.

  • Beautiful and functional sites customized to your brand
  • Fully integrated with Yardi, RentCafe, or Entrata
  • Custom branded Google Maps integration
  • Show off your floor plans and interactive floor plan maps
  • Virtual tours and all other add-ons
Get Started

Marketing collateral.

We develop a custom set of marketing materials for your project. From flyers, folders and business cards to custom signage, magazines, and branded swag.

  • Concepts and copywriting included
  • Premium brochures
  • Sell sheet, floor plan handouts, pricing sheets
  • Retail leasing materials
  • Standard stationery
  • Downloadable content
Get Started

Marketing collateral.

We develop a custom set of marketing materials for your project. From flyers, folders and business cards to custom signage, magazines, and branded swag.

  • Concepts and copywriting included
  • Premium brochures
  • Sell sheet, floor plan handouts, pricing sheets
  • Retail leasing materials
  • Standard stationery
  • Downloadable content
Get Started

Digital marketing.

Your project will come to life digitally before it is physically complete. A strong digital presence gives tenants an idea of what to expect and drives interest and excitement before, during, and after project delivery.

  • Marketing strategy
  • Paid acquisition and media management
  • Social media
  • Email marketing
  • Search Engine Optimization (SEO) and blogging
Get Started

Digital marketing.

Your project will come to life digitally before it is physically complete. A strong digital presence gives tenants an idea of what to expect and drives interest and excitement before, during, and after project delivery.

  • Marketing strategy
  • Paid acquisition and media management
  • Social media
  • Email marketing
  • Search Engine Optimization (SEO) and blogging
Get Started

Resident services.

Tenant engagement is a key to tenant retention. We develop weekly programming and special events and connect the residents with their local community. This extra step may be outside of the scope of traditional marketing groups, but our ability to connect and engage the tenant is just one part of what makes Uncomn different from the rest.

  • Engage with your residents on social media
  • Weekly blog posts letting residents know what’s going on in their neighborhood
  • Resident events and pet-friendly events
  • Leasing events
  • Partnerships with local businesses and residents perks
Get Started

Resident services.

Tenant engagement is a key to tenant retention. We develop weekly programming and special events and connect the residents with their local community. This extra step may be outside of the scope of traditional marketing groups, but our ability to connect and engage the tenant is just one part of what makes Uncomn different from the rest.

  • Engage with your residents on social media
  • Weekly blog posts letting residents know what’s going on in their neighborhood
  • Resident events and pet-friendly events
  • Leasing events
  • Partnerships with local businesses and residents perks
Get Started

Brand activation.

Weaving the brand identity through the entire project is key to getting the consumer experience right. Serving as a design consultant means that we ensure the architect, interior designer, landscape architect, and other vendors understand the vision and carry the brand identity into their respective elements of the project.

  • Unit mix, floor plans, amenity space design
  • Interior design, murals, living walls
  • Renderings, 3D floor plans, virtual reality
Get Started

Brand activation.

Weaving the brand identity through the entire project is key to getting the consumer experience right. Serving as a design consultant means that we ensure the architect, interior designer, landscape architect, and other vendors understand the vision and carry the brand identity into their respective elements of the project.

  • Unit mix, floor plans, amenity space design
  • Interior design, murals, living walls
  • Renderings, 3D floor plans, virtual reality
Get Started

Take a look at some of our favorite projects.

From amenity space planning to award-winning lease-ups, our work is backed by a track record of successful assets.

View Projects