AVEN
Multifamily Real Estate
Services
Insight + Positioning
Competitor Analysis
Campaign Strategy
Amenity Naming
Resident Perk Programs
Collateral Production
Signage Design
Event Management
Desktop/Mobile Design
Desktop/Mobile Development
AVEN DTLA is a successful 536-unit high-rise multifamily project developed and managed by MACK Real Estate Group in downtown Los Angeles. Uncomn Projects played a crucial role in achieving its remarkable results. By utilizing their full suite of services. Uncomn Projects was able to deliver exceptional market insight, positioning, branding, digital marketing, and resident services for AVEN. The leasing team achieved a rent increase of 5x and maintained a leading position in the market’s velocity.
CHALLENGE
One of the main challenges faced by Uncomn Projects was differentiating AVEN from the competition, as over 2,000 units were coming online simultaneously. They needed to identify the target audiences and craft a marketing strategy that would effectively attract them. Additionally, they had to avoid the conventional “luxury” approach and create a brand that stood out as energetic and active, appealing to a diverse group of prospective residents.
INSIGHTS
One of the main challenges faced by Uncomn Projects was differentiating AVEN from the competition, as over 2,000 units were coming online simultaneously. They needed to identify the target audiences and craft a marketing strategy that would effectively attract them. Additionally, they had to avoid the conventional “luxury” approach and create a brand that stood out as energetic and active, appealing to a diverse group of prospective residents.
SOLUTION
Uncomn Projects provided a comprehensive solution that addressed the challenges and achieved outstanding results. They implemented a full-suite digital marketing strategy, including search engine marketing, social media adverting, email marketing, and digital signage. This allowed them to manage the marketing spend effectively and make data-driven decisions to optimize performance in real-time. They also created a custom WordPress website to showcase AVEN’s brand story and convey the high-quality community experience.
A resident event that we executed leased 72 new leases in a day!
Additionally, Uncomn Projects designed brand installations throughout AVEN, enhancing its identity and engaging both prospects and residents. They organized top-notch resident events and established partnerships with local businesses offering experiences and perks for AVEN residents. By effectively communicating through robust resident communications platforms, Uncomn Projects ensured residents are informed and engaged.
Overall, Uncomn Projects’ innovative strategies, deep market insight, and consumer-first approach contributed to AVEN DTLA’s success, setting it apart in the competitive multifamily market of downtown Los Angeles.
Creative
The logomark for AVEN is modern and stylish, while the custom pattern was skillfully created by layering the outline of the building. This approach gave the pattern a distinctive and contemporary aesthetic, perfectly complementing the brand’s identity and reinforcing its unique character.
AVEN's color palette centered around shades of blue to symbolize aspiration, while its photography style focused on lifestyle imagery, highlighting amenities and community experiences. This combination created a dynamic visual identity, attracting residents seeking an energetic urban lifestyle.
