The intersection of consumer marketing and real estate.
Uncomn: Un – com – mon
Our company was founded upon the idea that the tools and strategies used to brand and market high-end consumer products could be applied to the real estate industry by bringing life to developments and allowing projects to better connect to the residents and tenants. Today’s consumer expects an experience where they work, live and play. We know that when done correctly, that connection means your tenants will pay more for the space they occupy and stay longer.
A consumer-first approach to real estate.
We take a consumer-first approach to transform developments into destinations. By using a deliberate and creative approach, Uncomn taps into the authenticity of the local community and overlays consumer data and trend forecasting to develop a brand that inspires and is never cookie-cutter.
Consumer-first means that everything we do revolves around our end-user: residents, talent, or tenant. Each project with Uncomn starts with the Consumer Insight service to nail down exactly who we are building for and the root of what they desire. We help our clients design places and experiences that excite.
The Uncomn team.
Roger Sanchez is the Founding Partner of Uncomn Projects. Roger manages the creative, marketing, and advertising teams, and oversees the business strategy.
Before founding Uncomn Projects, Roger had several roles in the consumer and fashion marketing world. In fashion, he produced consumer trend reports for MAGIC, North America’s largest fashion trade show, which were used by global fashion houses to design consumer products, and later he consulted for e-commerce brands in digital marketing and advertising. Roger also raised venture capital and created a mobile app that brought “Uber for beauty services” into the homes, offices, and hotel rooms of Southern California’s social elites.
Roger received a Bachelor of Business Administration with an emphasis in fashion marketing from Woodbury University in Burbank, California. He is a member of ULI and enjoys speaking to marketing students at universities throughout Los Angeles. A native Californian, with a family history rooted in Southern California real estate, Roger resides in Santa Monica, CA.
Kenya Williams is the Managing Partner of Uncomn Projects. Kenya manages business development and business operations for the firm.
Prior to joining Uncomn Projects, Kenya spent 15 years in commercial real estate lending. Kenya was an Executive Director for the JP Morgan Real Estate Banking Group, managing the Los Angeles and Arizona markets. For 6 years Kenya was an SVP and Market Manager at PNC Bank, managing its commercial real estate business in Southern California. Prior to joining PNC, Kenya spent 7 years in Wells Fargo’s commercial real estate practice, lending to both private and public real estate investors.
Kenya received a Bachelor of Science in Business Administration with an emphasis in real estate finance from the University of Southern California. She is one of the founding members of The Regal Group, a networking group for women in real estate, and is a member of the USC Lusk Board, ULI, City of Hope LARE Council, and ICSC. A native Californian, Kenya lives in Los Angeles with her husband and two children.
Work with us.
If you believe in our core values, you might be fit for our team.
Relevance. Our decisions are based on our integral consumer & market insights and trend forecasting. For what we do to be right and resonate, be insight focused.
Rapport. Bring people together. Collaborate. Pitch in. Share ideas. Build community, not just around the developments we work on, but in our offices too.
Originality. Cookie cutter brands miss the mark. Original design thinking nails every brief. Evolve, innovate, dare, do different day in, day out.
Unrivalled. Leaders in change, always first to know what’s next, the establishers of tomorrow’s cities, we are the top of this game.
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