Vert
Multifamily Real Estate
Services
Market Insights + Positioning
Positioning
Brand Identity
Website
Signage
Photography
Uncomn Projects partnered with Evolution Strategic Partners and Lincoln Property Company to brand and market VERT, a 277-unit eco-luxury apartment in Woodland Hills, CA. Aimed at young professionals seeking sustainable living, the strategy positioned VERT as a green, wellness-focused community through a modern brand identity, environmental signage, and a strong digital presence with virtual tours and video content. The campaign exceeded leasing goals, established VERT as Woodland Hills’ premier eco-conscious community, and earned industry recognition for innovative sustainable branding.
CHALLENGE
Uncomn Projects partnered with VERT, a 277-unit multifamily mid-rise apartment development in Woodland Hills, CA. Developed by Evolution Strategic Partners and managed by Lincoln Property Company, VERT needed a complete brand identity and marketing strategy that would resonate with eco-conscious professionals. The challenge was creating a sustainable luxury living concept that would differentiate the property in a predominantly single-family home area.
INSIGHTS
Through comprehensive market research, Uncomn Projects discovered that while Woodland Hills is primarily a single-family home area, future residents were seeking competitive rents around the greater Los Angeles area. The core demographic consisted of focused professionals in their mid 20s to mid 30s who valued sustainability, wellness, and access to revitalizing amenities. Our research revealed an opportunity to position VERT as an environmentally conscious community with cutting-edge technology that would appeal to health-minded urban professionals.
SOLUTION
Uncomn Projects created a comprehensive branding and marketing strategy that brought VERT’s sustainable vision to life:
Creative
Brand Identity
VERT is a French word that translates to “green,” which became the foundation of our brand strategy. We developed a sophisticated identity that was not only green in name but also in nature, communicating an environmentally conscious community focused on sustainability and wellness through cutting-edge technology.
The visual identity features:
- A modern, geometric logo system with adaptable layouts
- A rich color palette of deep forest greens complemented by neutrals and accent tones
- Custom terrazzo-inspired patterns that reference natural materials with a contemporary twist
- Typography that balances technical precision with organic warmth
- A cohesive design system that extends across all touchpoints
Digital Presence
The development team from Evolution Strategic Partners utilized multiple fields within Uncomn Projects’ website services. By partnering with the developer early in the project, we created:
- A high-converting landing page before launching the full templated website
- A custom website featuring interactive virtual tours and engaging lifestyle content
- A high-quality homepage video highlighting the property’s sustainable features
- 360° virtual tours allowing prospects to explore amenities and units remotely
- Strategic UX design focused on driving tour conversions
Environmental Signage & Collateral
Our designers thoughtfully incorporated elements of the brand into numerous marketing channels including:
- A-frames and leasing signage that highlighted the property’s sustainable features
- Parking garage column wraps with branded messaging
- Environmental graphics that reinforced the wellness-focused lifestyle
- Fence wraps showcasing the building’s green architecture
- Business cards, brochures, and stationery featuring the distinctive terrazzo pattern
- Window graphics that created an immediate brand presence
