Uncomn Projects partnered with The Orchard in downtown Azusa, CA, to create a full digital marketing program featuring website design, digital asset development, and ongoing social media management. With interactive floor plans, virtual tours, and consistent content, the strategy drove strong lead generation, built an engaged community, and positioned The Orchard as Azusa’s premier mixed-use residential destination.
The Orchard
Multifamily Real Estate
Services
Market Insights + Positioning
Positioning
Brand Identity
Website
Signage
Photography
CHALLENGE
Uncomn Projects partnered with The Orchard, a brand-new apartment community located at 626 Azusa Avenue in downtown Azusa, CA, to develop a comprehensive digital marketing strategy. The challenge was to create a powerful online presence that would drive qualified leads and leasing results for this premium mixed-use development offering 1, 2, and 3-bedroom units with ground-floor retail.
INSIGHTS
Through strategic market analysis, Uncomn Projects identified opportunities to establish The Orchard’s digital presence and create ongoing engagement with prospective residents. The property’s unique positioning with amenities including two outdoor courtyards, a pool deck, a community room, a fitness center, and multiple firepits/BBQ areas needed consistent, compelling storytelling across digital platforms to attract both young professionals and families seeking a walkable, amenity-rich lifestyle in Azusa.
SOLUTION
Projects implemented a comprehensive digital marketing program focused on generating measurable results:
Creative
Leasing Signage
Email Template
3D Floor Plans
Photography
Digital Asset Development
Uncomn Projects created a complete library of digital marketing assets featuring The Orchard’s distinctive visual identity:
- Digital advertising templates optimized for various platforms
- Email marketing templates for prospect nurturing
- Social media content frameworks ensuring consistency
Website Design & Development
Uncomn Projects created a premium website that served as the central hub for The Orchard’s digital marketing:
- Responsive design optimized for mobile-first browsing
- Interactive floor plan explorer showcasing the 1, 2, and 3-bedroom options
- Integration of lifestyle photography highlighting both interior finishes and community amenities
- Virtual tours of model units and community spaces
- Streamlined lead capture forms strategically positioned throughout the user journey
- “Live, Work, Play” messaging that emphasized the mixed-use convenience
- Website hosting and ongoing maintenance ensuring optimal performance
Results:
- Consistent lead generation exceeding industry benchmarks for cost-per-lead
- Strong digital positioning as Azusa’s a premier mixed-use residential community
- Engaged social media community with above-average engagement rates
- Cohesive digital experience across all customer touchpoints
- Long-term marketing partnership supporting ongoing occupancy goals
