How to Effectively Incorporate Google My Business Into Your Digital Marketing Strategy It’s no secret that optimizing your business online can bring more customers. With Google being the world’s most widely used search engine, Google My Business (GMB) is a…
The Importance of Community Events for Residents For many people, the word “community” evokes images of a physical space, like a neighborhood or town. But community can also refer to a group of people with shared interests or experiences. Regardless…
When it comes to the fast-changing world of digital marketing, countless new platforms are promising to lease up your apartment community successfully. Although many of these platforms can help you achieve stabilization, deciding which one is the best for your…
Uncomn’s real estate advertising has altered due to our COVID-19 marketing strategy. All around the world, human behavior has changed drastically due to COVID-19. More importantly, the topic of the home has taken on a whole new meaning. Since mid-March,…
COVID-19 marketing strategies must develop quickly, we believe it’s important to acknowledge the temporary impact that is going to occur for the apartment market. Many of our clients have already begun having conversations around the adjustments that may need to…
A printer proof is a preliminary version of a printed piece. It provides a close representation of how the piece will appear when printed. Proofs are created to ensure that the client and printer are in complete agreement on the…
Your website design is the center of the property’s digital presence. It is the first interaction between the building and your future residents. It’s essential to translate the familiarity of your brand from the digital space to the physical property.…
Tenant engagement is key to increasing your resident retention rates at your property. At Uncomn Projects, we develop weekly programming, special events, and connect the residents with their local community. This extra step may be outside of the scope of…
It’s no secret that the internet plays an integral role in almost every industry. Yet, executives still question the ROI of digital marketing in the commercial real estate industry and are unclear on how to navigate the countless digital platforms…
A consumer insight report can improve the property’s roadmap in the customer journey, allowing you to market appropriately to the right audience. Understanding your consumers’ needs has become essential to ensure your asset generates leads, holds its resident retention rate,…
