Digital marketing.

Digital Marketing Services For
The Multifamily Industry

Uncomn Projects is the solution for a comprehensive and cohesive approach to your marketing needs. Traditional media has been useful for decades. However, looking at future trends and statistics, building a strong digital presence connects tenants to the brand distinguishing your asset from the competition.

Developing a digital marketing strategy allows your asset to achieve brand awareness, drives interest, and generate a list of ideal prospective renters as early as the pre-development phase and carries on through lease-up and stabilization. Our suite of digital marketing services makes it easy to increase your community’s visibility online and deliver more high-quality leads through your website.

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    Paid Search.

    Paid Search Advertising is the smart, agile, and cost-effective way to increase visibility, traffic, and generate leads to your website. Your Google Certified Account Manager’s comprehensive keyword research & analysis develops unique Pay Per Click (PPC) and Search Engine Marketing (SEM) campaigns designed to quickly start driving prospective tenants to your website.

    Our Combination of prospect and retargeting strategies are designed to immediately start driving potential residents to schedule in-person or virtual tours. Uncomn Projects researches your ideal resident, geographical targets, and competition to develop a paid search strategy for efficient spending.

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    Content marketing.

    Reach your audience where they’re most engaged. Our social media coordinators curate and execute a content marketing strategy for social media platforms. This enables your property to develop a community while actively engaging and interacting with your audience.

    Our team help ensures customer satisfaction by actively responding to both your tenant’s concerns and managing your community’s reputation online. Utilize Uncomn Projects content marketing strategies to build brand awareness, generate leads, and drive website traffic.

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    Social Media Advertising.

    Uncomn Projects’ team of marketers utilize the unique targeting capabilities of social media platforms such as Facebook and Instagram’s 2.2 billion active users delivering a multi-channel approach to reach the prospective resident at every touchpoint.

    Producing custom ad creative with enticing imagery and engaging copy delivering a lasting impression of your property’s brand. Engage your mobile audience with image and video content across all devices to drive higher conversions and increase ROI.

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    Conversion Optimization.

    Utilizing Analytics and Insights reporting, we can track the performance of your campaigns and optimize your ads while continuing to drive results for the property management team to help accelerate leasing velocity.

    Through the duration of the campaign, your Account Manager will perform several A/B tests to determine which ads are performing the best and optimize them to maximize clickthrough rates and achieve the lowest cost per conversion. Additionally, we analyze your landing page and determine how to improve the user experience by optimizing the creative, copy, and CTA placement.

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    Search Engine Optimization (SEO).

    Organic search traffic is the core of your digital marketing plan. Uncomn Projects’ content copywriters deliver shareable content that search engines rank on the first page for your target keywords that drives customers through your marketing funnel.

    From optimized blogs to custom-designed webpages, our copywriters create content pieces that are unique, shareable, and thoughtfully written for both site visitors and search engines.

    With 84% of renters searching online before renting an apartment, optimizing your website’s content, quickly loads, and is designed with the user in mind are factors to increase your visibility. Our goal is to drive a large volume of high-quality traffic to your website with measurable results.

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    Email Marketing.

    Our advanced email automation focuses on increasing your residents’ lifetime value and provide segmented content for prospective residents. Our team is frequently monitoring and testing your email automation to provide optimal results.

    Our data-driven tracking and reporting guide us in developing more accurate segmentation and personalized content to help clients deliver branded email messaging that customers want to receive.

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    Let’s work together.