There are many benefits to consumer insight reports. The purpose of a consumer insight report is to gain a deeper understanding of the interests of your target demographic and upcoming trends to look out for. The process Uncomn goes through to gain these insights is truly unique in that we give you a deep analysis of the community, the market, and the type of brand your property should adopt in order to attract the target demographic. We have discussed our consumer insight report process, but we haven’t taken a deep dive into the sections that make them truly unique.

multifamily apartment advertising uncomn projects consumer insight reports unique observationsUNIQUE OBSERVATIONS

It isn’t enough to point out the professions and annual income of your target demographic in your consumer insight reports. Take, for instance, a consumer study we did in Seattle. During our fieldwork, we found that cigarette culture was very prevalent. Why? Because the demographic worked long hours in tech and needed a way to destress during work breaks. Hence the cigarettes. So, what does that tell us? It tells us that when this demographic comes home, they want nothing to do with work. They want to relax and rejuvenate. That leads us into the second most unique feature of our consumer reports.

 

 

apartment multi-family marketing uncomn projects interior and amenity designINTERIOR AND AMENITY DESIGN SUGGESTIONS

The cigarette observation from our Seattle consumer study proved that paying more attention to health and wellness in your amenities is essential. Rather than investing in a co-lab, put money into a high-end gym. Even more, create an indoor/outdoor gym with a spin studio and steam room.

 

 

 

multifamily ad agency uncomn projects brand personalityPERSONALITY

We end our consumer insight reports with several questions and ideas to bring life to the property. For instance, if your property was a person at a party, what person would they be? For Seattle, the answer was chill, intelligent, quiet, yet approachable. Those descriptions can inspire the architects and interior designers greatly. The same goes for additional questions we answer like if your property were an object or animal, what would they be?

 

 

Utilizing Uncomn Project’s expertise on consumer insight reports will allow you to not only understand your prospective tenant but design your property to attract your target demographic. Additionally, if you want to find out how to make your website stand out in 2020 check out our blog post here. If you would like to find out more information about how we can help with a consumer insight report email us at hello@uncomn-projects.com.