Anacapa Canyon is a 32-acre master-planned community in Camarillo, California — developed by Kennedy Wilson at the western edge of the Santa Monica Mountains, next to CSU Channel Islands. It isn't one property. It's five: market-rate apartments, 55+ income-restricted senior residences, for-sale townhomes, and for-sale single-family homes, all living under one community name. Kennedy Wilson brought Uncomn in at the very start, in early 2022, to name and brand the whole community — and we stayed with it for four years, from the first construction fence wrap through signage, website, and ongoing maintenance.

Challenge

One community, five products, six-plus organizations. Each housing type had its own developer or manager — Kennedy Wilson, EsRing, Vintage Housing, FPI, Comstock Homes — its own audience, and its own reasons to stand out. A 55+ affordable community and a for-sale single-family neighborhood don't speak the same language, but at Anacapa Canyon they share a gate, a set of trails, and a name. The brand had to give each product a distinct identity while making the whole place read as one cohesive, intentional community — and it had to hold up across signage, web, print, and the field, coordinated among every partner and the university that had to sign off on the names.

Solution

Uncomn Projects built the entire brand system — then built everything it touched. We named and branded: the Anacapa Canyon master brand, The Villas (market-rate apartments), and Vintage (55+ senior) — the naming drawing on the area's island and nautical history and carried through to CSU Channel Islands approval. Each product got its own logo and guidelines nested under the master brand, grounded in the community's classic Spanish character and modern comforts.

From there, we produced the work on the ground: construction fence wraps for the lease-up, a full environmental and wayfinding signage program (community, Villas, Vintage, amenities, and street signs), a 2D realistic site map, and the complete website, a community hub with its own page for each product, built and launched in-house. Four years on, we're still maintaining the signage — and the senior residences at Vintage are leased to 100% ahead of opening.