Vert
Project Brief
Evolution Strategic Partners / Lincoln Property Company
Los Angeles
Multifamily
Developed by Evolution Strategic Partners and managed by Lincoln Property Company, VERT is a 277- unit multifamily mid-rise located in Woodland Hills, CA. Uncomn Projects delivered our full suite of services for this particular asset, from Market Insight + Positioning and Brand Identity to signage and website services.
- Market Insight + Positioning
- Brand Identity
- Collateral
- Signage
- Websites
Market Insight
+ Positioning
While Woodland Hills is a predominately single-family home area, our research revealed that future residents are seeking competitive rents around the greater Los Angeles area. Its core demographic favored people in their mid to late ’30s who were seeking sustainability, wellness, and access to a rejuvinating amenities.
Brand Identity
VERT is a French word that translates to “green” , which means we had to develop a brand that was not only green in name, but also in nature. Uncomn Projects and the development team had to create an environmentally conscious community that is focused on sustainability and wellness through the use of cutting-edge technology.
Our designers thoughtfully incorporated elements of the brand into several marketing channels including A-frames, banners, parking garage column wraps, sell sheets, business cards, brochures, and more.
Websites
The development team from Evolution Strategic Partners decided to utilize multiple fields within Uncomn Projects website services. Since we were able to partner with the developer early in the project, we were able to create a high converting landing page before we launched the full templated website. Additionally, we created and produced a high-quality homepage video for their website.
Let's talk
We are here to help your real estate project reach its potential with consumer-first strategies and stunning creative. Reach out to us today, whether you are in the planning phases of development or stabilized and looking to refresh your asset. Our team of consumer and design experts are ready to work with you.
