Preserve at ChampionsGate
Developed by RIDA Development Corporation, Preserve at ChampionsGate is a 307-unit apartment community located in ChampionsGate, Florida just outside Orlando. Our team delivered an array of services bringing this project to life fulfilling services such as market insight + positioning, brand, collateral, signage, digital marketing, programming, and resident services.
Market Insight + Positioning
While Florida is known as a destination for retirement relocation, our in-depth research revealed that most people looking to move to ChampionsGate are young families with a core age of early to late 30’s mainly working in entertainment, hospitality, and retail.
With rising rent and home prices in Orlando, young families looking for better schools and more kid-friendly environments are moving to the new suburban areas that are springing up around Central Florida.
Our approach to the brand was to create a modern community of young professionals and new families who value upscale living at an affordable rate close to, but not in the center of, Orlando’s busy urban area. To live at The Preserve is like living at a destination resort with turn-key homes. The preserve is differentiated through our outstanding home finishes, spacious floor plans, and thoughtful amenities
Uncomn’s team of digital marketers provided our complete package of marketing services: search engine marketing, social media advertising, email marketing, social media, and digital signage. Our combination of content marketing and paid media strategy engages, interacts, and creates a lively community online across all social platforms as well as delivers a high volume of qualified leads to the leasing team.
We are here to help your real estate project reach its potential with consumer-first strategies and stunning creative. Reach out to us today, whether you are in the planning phases of development or stabilized and looking to refresh your asset. Our team of consumer and design experts are ready to work with you.