Living at Santa Monica

Project Brief




Santa Monica



Living at Santa Monica is a collection of luxury and modern apartment communities near the Santa Monica pier, beaches, and endless entertainment. Each building embodies an eclectic architectural style to complement different personalities. After going through a capital upgrade and remodel, Greystar, the property manager overseeing the community, reached out to Uncomn to help them with a refresh of their property photography, videography, reputation management, and social media. Our production team captured the essence of the West Side lifestyle and all that Santa Monica has to offer.

Social Media

Uncomn developed a custom strategy to showcase each unique property at Living at Santa Monica through an overarching brand. Using the unique targeting capabilities of Facebook and Instagram, we delivered a multi-channel approach to reach various prospective residents at every touch point and for their specific needs. Incorporating brand elements into each property and the lifestyle of Santa Monica living, a unified social strategy was created to enhance Living at Santa Monica’s online presence and drive traffic to the community.

Reputation Management

As an extension to the Greystar team, Uncomn supported Living at Santa Monica as an extension of all 15 buildings to expertly respond to all feedback, and scan and evaluate reviews. Not only did we manage responses, but we also enhanced new alternatives to promote tenants to post positive reviews through Yelp, Google Business, and Facebook. We prioritized engaging with the community, so Greystar employees could focus on being present for them.

Living at Santa Monica Reputation Management

+ Videography

Apartment Photography and Videography

There is more than meets the eye when it comes to visualizations. Uncomn strategized a solution to unify all properties through specific lifestyle and location photography that not only captivates each property, but also the overarching community of Santa Monica. By enhancing the photography with models and creating imagery of community, prospective tenants envision a lifestyle of living within Santa Monica. 

Let's Talk

We are here to help your real estate project reach its potential with consumer-first strategies and stunning creative. Reach out to us today, whether you are in the planning phases of development or stabilized and looking to refresh your asset. Our team of consumer and design experts are ready to work with you.