Upper Ivy

About the project.

Developed by Lowe Enterprises and managed by Greystar, this 200 unit mid-rise apartment building is located in downtown Culver City directly adjacent to the Culver City station. Upper Ivy is apart of a 3 building mixed-use complex consisting of a 148 room Shay Hotel and 240,000 square feet of office space that will become the new west coast headquarters of HBO. Uncomn Projects delivered a full suite of services such as market insight + positioning, brand, collateral, signage, website, and digital marketing.


Market Insight + Positioning.

Culver City is a major job hub full of tech conveniently located around nearby major cities. With so many companies looking to move to culver city, many working in technology, media, finance, and entertainment are flocking into the city.

Our research uncovered that half of the demographic moving to Culver City we couples or roommates in their mid-’30’s to mid-50s. Many residents work long hours in front of the computer so their leisure activities include being outside and disconnecting from technology.


culver-city-consumer-insights for upper ivy apartments

Brand identity.

At Upper Ivy, each unit features the latest in smart home technology combined with the highest quality finishes and appliances means premium convenience meets premium comfort. Our goal was to create a welcoming work-life haven in the heart of Culver City for a dynamic class of professionals who value convenient connection to industry and culture along with an amenity-rich home for respite and rejuvenation.


apartment logo design uncomn projects
upper ivy apartment advertising campaign
upper ivy apartment branding uncomn projects
apartment graphic design marketing business cards
apartment marketing collateral upper ivy


Upper Ivy needed a custom solution to tell their brand story and communicate the level of quality and community offered at this brand-new development. Uncomn’s team of developers beautifully crafted a unique custom website that provides a stand-out user experience on both desktop & mobile. Collaborating closely with our copywriters, Uncomn Projects was able to tell a playful and creative story throughout the website showcasing Upper Ivy’s unique property differentiated from the competition.


upper-ivy-custom apartment website design

Digital Marketing.

The team at Lowe Enterprises utilized Uncomn’s full-suite of marketing services such as search engine marketing, social media advertising, email marketing, social media, and digital signage. This gives Uncomn the power to deliver a cohesive marketing experience across all platforms and properly manage the full marketing spend to ensure Upper Ivy’s ad spend is used effectively.


View next project.

Take a look at The Pearl next. This is one of Uncomn’s most successful projects, achieving a leasing velocity that blew the competition away, delivering up to 50 leases per month.

View The Pearl on Wilshire

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