Brand Identity.

Branding Services For
Multifamily Real Estate.

Developing a brand identity is how your residents and prospective tenants perceive the property and apartment community. From naming and logos to brand graphics and interior space concepts, aligning the elements of your brand throughout the physical property and online will differentiate your asset from the competition.

Developing a cohesive brand identity requires analyzing the property and its amenities, market, and message. Executing the brand throughout every touchpoint can help prospective residents make a decision when leasing.



Uncomn Projects utilizes the insights taken from our consumer reports and thoughtfully crafts various naming options that meet the property’s differentiation strategy. This process begins by looking at potential hooks or themes for your asset based on locality, history, etc. Next, our creative team conceptualizes names for your property that suit each brand route. The naming process includes trademark research and URL availability. This process typically consists of 2 rounds of naming with our clients that fit the desired feeling.

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Logo & Typography.

Once the name is approved, the Uncomn Projects’ team of designers develop 2 unique brand routes. Our process begins with creating inspiration decks that meet the requirements of the property’s overall exterior aesthetic, interior design, and differentiation strategy. Our graphic designers develop a primary logo along with supplemental logo alternatives that can be used in various placements throughout the brand’s execution.

All logos and fonts designed by Uncomn Projects are custom allowing each logo to be trademarked. Web-safe fonts are selected to ensure brand consistency throughout the property’s interiors, collateral, as well as online.

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Brand Graphics & Patterns.

Developing distinctive Brand graphics help to communicate the properties story. On a website, the brand pattern can help convey various feelings such as luxury within a pattern that incorporates diamonds or a beach city property that incorporates palm patterns. Uncomn Projects utilizes these brand patterns in environmental graphics throughout the property. They can be used for wayfinding, future resident parking, and other brand touchpoints.

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Brand Messaging.

What would a brand be without a good story? Uncomn Projects help create a brand message that resonates with your prospective residents. Included in brand the development, messaging lays the foundation for the website and collateral copy. Also, it helps the internal corporate culture convey the personality of the asset and give cues to how they should look and speak about the brand to future residents.

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Brand In Action.

Our team of designers create high-quality renderings and mockups of interior spaces, promotional items, signage, and environmental graphics to help the visualization process of real-life uses. We ensure consistency throughout every touchpoint of the customer journey from the moment a prospective resident first encounters your website, to when they step into the leasing center.

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Brand Guidelines.

Brand Guidelines are a useful resource to communicate your brand to your organization, your partners, and prospective residents within your target audience. Uncomn Projects provides a comprehensive deck that includes all the important guidelines for your brand’s identity, voice, color palette, imagery, logo, typography, brand in action, and more. Brand guidelines are essential to keep your brand identity consistent and recognizable as you develop content for your brand or when re-branding.

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