Your Apartment Marketing Team from Soup to Nuts

Our Story

Our company was founded on the idea that the strategies and brand experiences used to market high-end consumer products could be applied to apartment living, bringing life to developments and creating exceptional communities.

Our Mission

Community is our driving force. We focus on creating community experiences at our properties and in our offices too.

About Uncomn Projects

Uncomn Projects (pronounced Uncommon) is a multifamily strategy, design, and marketing agency. We work with developers as early as site tie-up to help set the vision and position the asset. Then we can help with naming the project, creating the brand identity, building the website, and designing digital campaigns. We work directly with developers and property managers to create engaging places and a cohesive experience across digital and physical spaces. We utilize a consumer-first approach to identify design and marketing strategies that attract the target market and fuel lease-ups for success. We also provide expertise with one-off services tailored to our client’s individual needs. We have a robust pipeline of projects across the U.S., including multifamily, single-family built-to-rent, active adult, office, and industrial assets.

Meet the Team

Our Client

Case Studies


Fitz at Fairfax

Building Identity

By bringing a modern edge to a classic look, we set The Fitz apart from its physical location while making it feel like it always belonged. Drawing inspiration from the whimsical worlds of Wes Anderson, The Fitz on Fairfax enchants its visitors by incorporating elements of the roaring 20s and a style reminiscent of The Great Gatsby.


Preserve at ChampionsGate

Asset Positioning

While Florida is known as a destination for retirement relocation, our in-depth research revealed that most people looking to move to ChampionsGate are young families with a core age of early to late 30’s mainly working in entertainment, hospitality, and retail. See how we built for our customer by creating an energetic brand with a robust events program.


Upper Ivy

Lease Up Marketing

Uncomn Projects delivered its full suite of services to turn a 200 unit mid-rise apartment building in Culver City into the area’s best performing asset. Our mission was to create a welcoming work-life haven in the heart of Culver City for a dynamic class of professionals who value convenient connection to industry and culture along with an amenity-rich home for respite and rejuvenation.

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Let's talk

We are here to help your real estate project reach its potential with consumer-first strategies and stunning creative. Reach out to us today, whether you are in the planning phases of development or stabilized and looking to refresh your asset. Our team of consumer and design experts are ready to work with you. And yes, on occasion, he really does wear a bow tie.